White Paper: Women in the Workplace

Read the full white paper HERE.

The Research:

I collected feedback from 550 working women (including 510 mothers) from cities across the nation using multiple social and professional networks. The insights that are found in this study are applicable to a much broader community of people, but it is important to acknowledge that there are deeper and more complex challenges not fully represented in my findings (e.g. single mothers, those with children with special needs, women in marginalized groups). Future surveys could and should address other cohorts of people to have a more holistic view on how COVID-19 has shaped the full workforce.

The Findings:

1. COVID-19 is driving uncertainty and unsustainable adjustments for working mothers and the companies that employ them.

2. Women are making high-impact and unprecedented decisions now, despite an uncertain future.

3. Employers need to reset and reconfigure people strategies; the ‘new normal’ will soon give way to a reimagined future for women, the workforce, and the workplace.

Parting Words:

“This research process left me feeling certain that we are experiencing the single-largest personal and professional transformation in our lifetime.

The learnings from this work strongly suggest that employee connection and retention are now on the line like never before.

Companies that respond thoughtfully and effectively will create strategic advantage that will drive shifts in workforce perceptions and loyalty.

Companies that embrace the needed changes now will begin operating in the "future-state" today, while every other organization will be stuck playing catch-up.”